Review 2023

As an important channel for brand communication, new product release and market development in the industry, the 2023 Xiamen Optical Fair was successfully held. The scale of the exhibition reached 60,000+㎡ exhibition space, 400+ companies. XMIOF invited more than 6,000 professional buyers for negotiation, attracting 37,580 visitors and creating numorous business opportunities. The exhibition also held a wealth of supporting activities, which effectively promoted the development of the industry!

Exhibition Range

Brand Spectacles




Brand Sets( Raw Materials、Manufacture、Accessories、Design & Display、Others)

Focus on Brand Promotion

Unlike other fairs in China, XMIOF is positioned as an important channel for enterprises to promote their brands and launch new products for the Asian market. In the past 2023, XMIOF gathered 800+ international eyewear brands. Notable brands such as Essilor Luxottica, Safilo, DE RIGO, Marchon, Marcolin, Bolon, POLICE, JEEP, PARIM, Helen Keller, OUTDO, and so on, have chosen our fair as the platform for their annual promotional activities.

In line with our brand-oriented approach, our fair held a wealth of supporting activities such as New Trend Release and Industry Peak Forum to help industry players grasp the latest trends and enhance the overall experience.

Situated in one of China's major eyewear manufacturing bases, Xiamen naturally fosters brand cultivation and has been the birthplace of leading domestic brands like Bolon, PARIM, and Helen Keller.

High-quality of Asian Merchant Base

Additionally, Xiamen's strategic location is a port city in Southeast China. This enables XMIOF to attract a diverse range of professional visitors from Japan, South Korea, Southeast Asia, and Southern China (including Taiwan and Hong Kong), primarily comprising retail chain stores, optical distributors, agents, and traders.

Abundant Industry Resources and Strong Organizational Capacity

XMIOF is organized by the Xiamen Optometric & Optical Association, which boasts solid industry resources. The exhibition is hosted by Xiamen Exhibition Jinhongxin Exhibition Co., Ltd., with over 20 years of experience in organizing exhibitions. The success of hosting the world's largest Stone Fair, and Buddhist Items & Crafts Fair has provided a strong guarantee for the continuous and rapid development of XMIOF.

XMIOF utilizes 9 interconnected halls located on the same floor, with the sea just outside, providing visitors with a comfortable and convenient exhibition experience.