抢占新局,拓界融创,打造亚洲眼镜品牌盛会!

60000㎡展览面积    800+参展品牌

6000家+精准客商   35000名+专业客商

展览日期:2024年11月21-23日

展览地点:厦门国际会展中心

指导单位:厦门市工业和信息化局、厦门市会议展览局

主办单位:厦门市眼镜协会、厦门会展集团股份有限公司

承办单位:厦门会展金泓信展览有限公司

官方网址:www.xmiof.cn

布展时间:2024年11月19-20日

撤展时间:2024年11月23日 15:00

厦门国际眼镜业展览会(以下简称“厦门眼镜展”)于每年11月底在厦门国际会展中心举办,已逐渐成长为业界认可的先锋品牌推广与新品发布的眼镜盛会。 2024依旧是品牌塑造与竞争之年,各项重磅利好政策相继落地推动着各行各业的全面复苏,新的商机正在涌动。在新形势下,2024厦门眼镜展将于11月21-23日隆重举办,再度携手眼镜企业,聚焦亚洲市场,从“品牌打造”、“国际接轨”与“拓界融创”三大视角,整合时尚潮流、视光学术、科技智能等跨界元素,摆脱定义,抢占新局,为眼镜人构筑起“多元、时尚、国际、专业”的一体化平台,焕发眼镜行业在新时代的生命力。

回顾2023

全球瞩目 展客规模再创新高

作为业内品牌传播、新品发布、市场开拓的重要渠道,2023厦门眼镜展在社会各界的支持下成功举办。本届展会以“惊喜”为主题,展览面积达60000平方米,30000+国内外行业观众汇聚一堂,800+品牌“镜”艳亮相,逾400家企业集中展出了品牌眼镜、镜架、镜片、视光、设备、配套等产品,以全新阵容从“品牌打造”、“国际接轨”与“拓界融创”三大视角,精心布局多元主题板块与活动,为眼镜人构筑起 “多元、时尚、国际、专业”的一体化平台,焕发眼镜行业在新时代的生命力。

万商齐聚 全面布局新年市场

厦门眼镜展组委会积极联动各地商协会、品牌商,深入各大眼镜产业基地和品牌聚集地,倾力邀约逾6000家眼镜零售/代理/经销商到场商洽,吸引客流37580人次,为行业创造大量商贸合作机遇。其中,96.9%的观众认可并赞许展会的整体规模、格调以及服务体验,表示将继续参观下一届厦门眼镜展。本届展会吸引了不少来自日本、马来西亚、加拿大、韩国、印度尼西亚等国的境外客商前来观展,随着展会的不断成熟,客商行业结构和专业程度也在持续优化。

精品荟萃 掀起品牌共振热潮

在往年基础上,本届展会进一步丰富了品牌、产品的数量与风格。海内外先锋品牌、新锐设计力量、知名镜片、视光、品牌配套企业纷纷亮相,为业内人士带来耳目一新的臻品、爆品以及个性化解决方案,掀起品牌共振热潮。开拓市场、品牌推广及寻求更多的经销商、代理依然是企业位列前三的参展目的。本届展会现场,96.19% 展商对本届展会表示满意,15.8%的展商还提出将扩大下届参展面积的意愿。

拓界融创 助推产业焕新升级

2023厦门国际眼镜业展览会完美画上句点,精彩的现场同期活动也圆满落下帷幕。本届展会不仅是品牌大展,更是跨界交流的综合平台。

· 流行趋势发布会

“瞳色视界•探索无境”,作为厦门眼镜展的亮点活动,本次流行趋势发布会运用温暖变化的高饱和色系,以“探索”、“生命力”与“斑斓色彩”为关键词,开启了一场关于眼镜流行趋势的全新探索。发布会现场,中赫学院陈列课程讲师张璐结合服装、配饰以及当今时尚高定秀场流行趋势对2024年眼镜流行趋势进行了解读,15个代表性品牌的41款眼镜亮相T台,以不同视角探知突破,带来时尚新“锋”潮。本次活动不仅汇聚了国内外眼镜行业前沿潮流动态,展示了先锋的眼镜设计理念,同时还发挥平台联动优势,为中国眼镜品牌的布局提供了全新发展思路。

· 第三届眼镜业鹭岛论坛

“Visionary•焕新视界”,2023眼镜业鹭岛论坛在厦门展览中心C5论坛区举行。来自全国各地近400位眼视光同仁齐聚一堂,共商行业破局之策,擎画行业发展机遇。温州医科大学眼视光学院执行院长、国家重点研发计划首席科学家陈浩,中山大学眼视光学博士、新梅眼科医疗集团董事长王新梅,星创视界首席营销官JENA以及巨量引擎本地消费中心行业经理汤亚飞,几位嘉宾共同围绕“传统眼镜行业转型视光中心的机遇与挑战”等主题展开深入讨论,为行业升级提供新思路、新渠道、新方向,为赋能中国眼镜行业创新发展提供强劲动力。

· 企业品牌推广与宣发活动

本届展会现场,众多参展企业跳出框架、突破常规,以厦门眼镜展作为宣发主阵地,推出有创意、有价值的新品牌或新品,通过结合展台亮点化设计、新品品鉴会、临床报告发布、技术宣讲会等形式,多维呈现品牌形象,一同带动行业的品牌化发展。组委会还开辟出多个论坛区为企业搭建起一个延伸品牌优势、捕捉发展机遇的优质宣发平台。现场几十场精彩的宣讲活动,生动传递一线实战经验、创意理念与一手新品资讯,为行业人士提供了一个深度互动的机会。

· 惊喜抽奖活动

本届展会组委会设置了丰富的抽奖活动,包含“订货有礼”与“逛展有礼”两大奖项,奖品包含华为最新款手机、平板、智能手表等,总金额达百万元。通过前期大量的宣传预热,为期三天的抽奖活动,有力推动了有订货需求的客人纷纷下单,现场火热。

媒体宣传 展会影响持续跃升

2023厦门国际眼镜展,备受行业瞩目,不论是国内外一线品牌还是品牌配套源头厂家都纷纷将目光瞄准本次展会。多家主流媒体和行业媒体争相报道现场盛况,通过图文报道、短视频、社群及朋友圈等多线宣传方式联动造势。海量内容结合多元形式,展会影响力持续跃升,好评如潮。

绽放2024

品牌共进

抢占情绪消费赛道

2024将是稳步回升的一年,市场上消费者追寻精神充实与情绪价值的需求愈发强烈。面对全新的消费标尺,厦门眼镜展调整展区布局,整合品牌力量;在往届基础上持续丰富品牌数量与品类;并围绕“绽放”这一概念推出系列品牌宣发活动,助力眼镜企业突围创新,找准定位,提升品牌溢价,绽放独特“镜”彩,抢占情绪消费赛道,实现品牌共进。

国际互链

做强亚洲眼镜品牌盛会

2024厦门眼镜展以品牌成长为核心,以国际视野为导向,将继续稳扎稳打链接国际市场,推动世界品牌的交流互鉴与中国眼镜品牌在国际市场中的快速崛起。一方面,展会将集结更多海外品牌,掀起全球品牌共振热潮;同时,还将发挥毗邻港澳台与东南亚的地缘优势,与境外相关机构建立良好合作关系,组织东南亚、日韩、欧美、中东等境外买家团组前来商洽,助力中国眼镜企业从“产品出海”逐步迈向“品牌出海”。

商贸协同

全面激活眼镜圈子

眼镜业的市场晴雨与终端的消费需求紧密相连。为扩大市场容量、强化展会商贸撮合效果,厦门眼镜展将全方位构建宣传推广网络系统,线上线下官方及行业媒体矩阵同步投放,积极联动眼镜经销商/零售商/代理商、眼科医疗及眼视光、穿搭买手、时尚运动、设计师、教育、电商及商超、产业研发等眼镜与眼健康应用圈层,全面开拓有效客商。助力企业把握精准人群,辐射潜在客商。预计本届展会将吸引超4万人次的专业客商相聚鹭岛,共同构筑起高效协同的眼镜圈子。

前瞻活动

打造先锋互动平台

2024厦门眼镜展将深化“展+会”互动模式,紧握眼镜产业发展脉络,多元融合展、秀、订货会、圆桌对话等形式,在彰显品牌魅力的同时,从时尚、科技、艺术等视角打造流行趋势发布、眼镜业鹭岛论坛等一系列专业化强、信息量大、更具前瞻性与引领性的大会活动,邀约领军企业创始人、专家学者等业界大咖在活动中对话交流,解析行业前沿动态,助推行业发展。

China Xiamen International Optics Fair

——November 21-23, 2024——

XIAMEN, CHINA

Combining some of the most advanced organizations and technology, the 2024 Xiamen International Optics Fair will be held during November 23th through 25th, 2024 at the China Xiamen International Exhibition and Conference Center. The Xiamen International Optics Fair (abbreviated as XMIOF) is 60000 ㎡ jam-packed with the 800 brands, aiming to present the success of Chinese Brands and establish optical retailer's service platform, and showcase the multi-dimensional advancements in the Optical Industry.

Time: Nov. 21-23, 2024

Add:Xiamen International Conference & Exhibition Center,China

Organizer: Xiamen Optometric & Optical Association, Xiamen Conference & Exhibition Group Inc.

(Holding Company of Xiamen C&D Corporation Limited)

Exhibition Area: 60,000㎡ 

Booth Decoration: Nov. 19-20, 2024

Booth Dismantling: 3:00pm Nov. 23, 2024

Highlights of Xiamen Optics Fair 2020

The XMIOF was held through December 3rd – 5th at the International Exhibition and Conference Center. It covered a total of 25000㎡, 1200 Booths, including Brand Exhibits and Retail Service Exhibits. Participating categories include: Spectacles, Lenses, Spectacle Frames, Equipment and Machinery, Accessories, Design and Display, Retailing Franchise, etc. There were over 15,000 merchants and 30,000 total attendees.

Participants' feedback:

“Crowds never stopped until the show closed for the day. In general, it's been a great experience! We are very happy with the outcome. “

——Anonymous

“Even though we didn't get the booth that I wanted, we still got lots and lots of visitors, to our surprise. The Committee had offered great service for every step of the way and made us feel at home.”

——Lv Xin, Guangzhou Visionix Medical Technology Ltd.

“Due to COVID, many people didn't get to talk to their clients face to face. That's exactly why we chose to participate – not to sell our products but to talk face to face with our clients.”

——Yani Wang, Zhejiang Yani Eyewear Co., Ltd.

“It is truly a rare opportunity to have the chance to participate in an Expo while there is a global pandemic. The amount of visitors had greatly exceeded my expectation. Lots of people stopped by our booth to experience our products, and even more brought useful questions and discussions.”

——Chaoxi Lin, Nuvision Technology Co. Limited

“At the Xiamen International Optics fair, we saw the unlimited potential for Chinese brands becoming global!”

——Anonymous

A New and Better 2022

☆ Bigger scope ever, over 50,000㎡

☆ Brand-focused Exhibition Area

☆ Retailer Exhibition Area provides a one-stop shop for merchants and customers alike

☆ Over 5000 Retailers from all over the world

☆ Multi-dimensional activities, make your trip worth while

☆ Great press exposure

Global Brand Varieties

As an important supporter of the Chinese market, the XMIOF has gained trust from various enterprises all over the world. In 2022, our committee will try our best to widen the scope of the fair and recruit even more international brands and partners, to provide an even better experience for every participant. XMIOF aims to create a strong and reliable global network that increase cooperation between China and the rest of the world.

Increasing Power of Chinese supply chains

The growing of Chinese Optics industry has made a huge impact on the global market. The XMIOF will showcase leading Chinese brands and trendy designer brands, making it an inclusive, supportive and beneficial opportunity for Chinese and foreign participants alike.

More participants, even more opportunities

Our committee are working with local associations, brand owners, suppliers, manufacturers and clients alike, to satisfy your every need. The XMIOF has invited 5,000 retailers for all kinds of demands, bringing you the maximum benefits imaginable.

Don't follow trends – set the trends.

The XMIOF will adopt the approach where exciting events (such as New Trends Briefing, Summit Forum, Designer Competition, Product Launch, etc.) take place along the main expo, offering participants a variety of options for a fulfilling experience.

Need free press? We have it!

Our committee has tailored press releases to a wide range of platforms for maximum exposure.

1.We are working with Optometric and Optical Association, offering the most up-to-date research and professional opinions, while publicizing the fair, making it even more accessible.

2.Physical advertisements such as: Professional Optical magazines, scientific journals, Bus stops ads, Billboards, LED ads, etc.

3.Up to date new media contents: Wechat, Official Site, Social Media, etc.

4.Newsletter subscription: email and mail newsletters, reaching every crowd.

Expandir e infundir

Reunión Mundial

Superficie de exposición 60.000㎡

Marcas expositoras 800+

Compradores profesionales 6.000+

Visitantes profesionales 35.000+

Fecha: 21 al 23 de Noviembre de 2024

Lugar: CHINA•El Centro Internacional de Conferencias y Exposiciones de Xiamen

Dirigido por: Oficina Municipal de Industria y Tecnología de la Información de Xiamen, Oficina Municipal de Conferencias y Exposiciones de Xiamen

Organizado por: Asociación Optométrica y Óptica de Xiamen, Xiamen Conferencia y Exposición Group Inc.

Organizado por: Xiamen Jinhongxin Exposición Co,. Ltd.

Sitio web:www.xmiof.cn

Configuración de stand: 19 al 20 de Noviembre de 2024

Desmontaje de stand: 23 de Noviembre de 2024, despúes de 15:00

La Feria Internacional de Óptica de Xiamen 2024 tendrá lugar del 21 al 23 de noviembre en el Centro Internacional de Conferencias y Exposiciones de Xiamen, se unirá a amplia gama de marcas y empresas, con el enfoque internacional recientemente agregado, para crear una plataforma diversa, de moda, internacional y profesional para los participantes, y dar rienda suelta a la vitalidad de la industria de las gafas en esta nueva era.

Nueve pabellones. Mostrar una cadena industrial completa.
Actividades abundantes. Mostrar inspiración fresca y originalidad.

Desfile de tendencia de moda

Foro de cumbre de la industria

Lanzamiento de nuevos productos anual

Foro de optometría

Marcas globales Plataforma de adquisición integral

Marcas expositoras de 2024 (parcial)

Расширение масштаба, объединение мировых посетителей-коммерсантов

Выставочная площадь 60.000㎡

800+ выставочных брендов

6000+ точных посетителей-коммерсантов

35000+ профессиональных посетителей-коммерсантов

Время проведения выставки: 21-23 ноября 2024 года

Место проведения выставки: Китай • Сямэньский международный выставочный и конференц-центр

Dirigido por: Oficina Municipal de Industria y Tecnología de la Información de Xiamen, Oficina Municipal de Conferencias y Exposiciones de Xiamen

Руководящая организация: Управление промышленности и информационных технологий города Сямэнь, Управление конференций и выставок города Сямэнь

Организаторы: Сямэньская ассоциация очков, Сямэньская выставочная акционерная корпорация Лтд.

Предпринимающая организация: Сямэньская выставочная компания Цзиньхунсинь Лтд.

Сайт: www.xmiof.cn

Время подготовки выставки: 19-20 ноября 2024 года

Время демонтажа выставки: 23 ноября 2024 года, 15: 00

Сямэньская оптическая выставка 2024 года будет торжественно проведена в Сямэньском выставочном и конференц-центре с 23 по 23 ноября. Данная выставка объединит усилия с отечественными и зарубежными высококачественными очковыми предприятиями, чтобы создать «разнообразную, модную, международную и профессиональную» интегрированную платформу для работников по очкам, чтобы оживить жизнеспособность индустрии очков в новую эру.

Девять павильонов, полностью показывают промышленную экологию
Богатые тематические мероприятия, многомерное веяние моды эры

Выпуск модных трендов

Форум на высшем уровне Сямэнь

Презентация годовой новой продукции

Оптометрический форум

800+глобальных брендов объединяются, чтобы создать универсальную платформу закупок

Некоторые бренды, участвующие в выставке в 2024 году (Сортировка независимо от очередности)

联系我们
  • 厦门市思明区会展路198号
  • 361008
  • 0592-5959580
  • 0592-5959689
  • info@xmiof.cn
  • www.xmiof.cn

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